Passive video tells you a view count. Interactive video tells you what a specific buyer chose, clicked, and cared about — while they were watching.

Manually tracking partner incentives in spreadsheets works until it doesn’t — usually right around the time a program crosses a few dozen partners and a few incentive tiers. Here’s what to check before choosing a platform to automate it. 1. CRM Sync Has to Be Real-Time, Not Batch If incentive eligibility depends on deal stage…

Through-Channel Marketing Automation (TCMA) is software that lets a vendor push co-branded, on-message campaigns out through its partner network — letting each partner localize and launch quickly, while the vendor keeps control over brand, messaging, and compliance.